In B2B, agents rarely fail at discovery — they fail in the messy middle: contract pricing, approval routing, gated catalogs, PO terms. Actum sends a buyer through your live site, shows the exact exit, and keeps you transactable. No platform auto-solves this — which is exactly why it's defensible.
The catalog shows list price; this buyer has negotiated terms. The agent can't see the real price, can't confirm budget, and stalls.
The order may need sign-off above a threshold. If your site can't express that, the agent doesn't know if it's allowed to proceed.
Pricing and availability sit behind a login the agent can't pass — so it's blind to whether you fit at all.
Checkout demands a PO number or payment terms the agent has no way to supply. The transaction dies at the last step.
Free scan in ~30 seconds, then the full buying-journey probe on your B2B flow.