Benchmark
How much of the sale do the top brands lose to AI agents?
We sent our agent-buyer through the leading names in five industries. The bar shows how far the agent got before it gave up; the number is the share of an AI-driven sale that's at risk. Spoiler: almost everyone leaks.
Fully agent-readythe targetDiscover
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Assess fit
Transact
Invisible to agentsthe floorDiscover
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Assess fit
Transact
Developer infrastructure
Stripestripe.comDiscover
Read pages
Assess fit
Transact
Datadogdatadoghq.comDiscover
Read pages
Assess fit
Transact
MongoDBmongodb.comDiscover
Read pages
Assess fit
Transact
Cloudflarecloudflare.comDiscover
Read pages
Assess fit
Transact
Vercelvercel.comDiscover
Read pages
Assess fit
Transact
Twiliotwilio.comDiscover
Read pages
Assess fit
Transact
SaaS & productivity
HubSpothubspot.comDiscover
Read pages
Assess fit
Transact
Notionnotion.soDiscover
Read pages
Assess fit
Transact
Figmafigma.comDiscover
Read pages
Assess fit
Transact
Asanaasana.comDiscover
Read pages
Assess fit
Transact
monday.commonday.comDiscover
Read pages
Assess fit
Transact
Airtableairtable.comDiscover
Read pages
Assess fit
Transact
Fashion & apparel
Gymsharkgymshark.comDiscover
Read pages
Assess fit
Transact
Warby Parkerwarbyparker.comDiscover
Read pages
Assess fit
Transact
Bombasbombas.comDiscover
Read pages
Assess fit
Transact
Nikenike.comDiscover
Read pages
Assess fit
Transact
Lululemonlululemon.comDiscover
Read pages
Assess fit
Transact
Allbirdsallbirds.comDiscover
Read pages
Assess fit
Transact
Beauty & cosmetics
The Ordinarytheordinary.comDiscover
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Assess fit
Transact
Sephorasephora.comDiscover
Read pages
Assess fit
Transact
Rare Beautyrarebeauty.comDiscover
Read pages
Assess fit
Transact
Charlotte Tilburycharlottetilbury.comDiscover
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Assess fit
Transact
Fenty Beautyfentybeauty.comDiscover
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Assess fit
Transact
Glossierglossier.comDiscover
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Assess fit
Transact
Travel & hospitality
Booking.combooking.comDiscover
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Assess fit
Transact
Expediaexpedia.comDiscover
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Assess fit
Transact
Marriottmarriott.comDiscover
Read pages
Assess fit
Transact
Airbnbairbnb.comDiscover
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Assess fit
Transact
Deltadelta.comDiscover
Read pages
Assess fit
Transact
Hertzhertz.comDiscover
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Assess fit
Transact
The bar is how far an AI agent gets before it stalls; % at risk is the share of an AI-driven sale that leaks as a result — Actum's own assessment, run 2026-06-12. It measures whether an agent can transact, not whether the brand is good.
Where would your site land?
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