Actum
About

Buyers are sending agents. We make sure they can buy from you.

A growing share of buying now starts inside an AI assistant. The agent does the legwork — shortlisting, comparing, and routing a ready-to-buy customer to whoever fits (and, increasingly, completing the purchase itself). Sites whose data is too thin for an agent to choose them fall out of the running, and never see it happen. Actum exists to close that gap for the seller.

The shift we're building for

The rails for agent commerce — ACP, MCP, AP2 — arrived in barely a year, and the big platforms are racing to connect the checkout. But none of them tell a seller whether an agent can actually act on them — find them, get the fit right, and carry a buyer to the purchase — where it drops out, or how to fix it. That measurement-and-enablement layer, neutral and cross-platform, is unowned. That's the layer we're building.

What we believe

Arm the seller, not the buyer.
Everyone's building the buyer's agent. We work for the other side of the table — the seller who has to be ready when it arrives.
Transactability, not visibility.
Being mentioned by an AI isn't the same as being buyable by one. We measure and fix the part tied to revenue: the transaction.
Be the neutral scoreboard.
No platform flatters its rivals. A neutral, cross-platform view of where you stand is something only an independent party can build.
Orchestrate — never hold funds.
Transactions run on your rails and your merchant-of-record. We make you ready; we don't get between you and your money.
Ready is something you stay.
Models and standards keep moving. Agent-readiness decays — so the product is continuous, not a one-time checklist.

Who's behind it

Actum is an early-stage company building in the open. We're looking for a handful of design partners — B2B and B2C sellers who want to be buyable by agents before their competitors are. If that's you, we'd love to talk.

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